Marketing Strategy

Sherwin-Williams: Global coatings leader Sherwin-Williams had a serious perception problem with interior designers and architects.  Sherwin needed to strengthen their brand position with these key specifying audiences.  A fully integrated marketing strategy focusing on color pivoted the brand reputation and grew gallons.

Strategist / Account lead / Creative guidance / Hanley Wood Marketing

HomeSphere: Driving business impact by generating new BPM customers was the goal.  But, new data capabilities were changing the value proposition to the target audience.  A test-and-learn programmatic campaign informed brand repositioning and led to a successful lead generating ABM strategy.

Strategist / Account lead / Creative guidance / Point To Point