Brand Positioning
Brookfield Residential: The Canadian-based developer and home builder needed local flavor for it’s Austin, Texas regional operation and neighborhoods. Authenticity and humor helped build brand identity and grab attention throughout the home buyer experience.
Account lead / Strategist / Content and Design guidance / Hanley Wood Marketing
Surface Resources: A wholesaler of well-crafted, sustainable flooring and tile in the Southwest had only a LinkedIn page to communicate to the design pro audience. A new brand identity and positioning tells their story with visually appealing and unified communication.
Account lead / Strategist / Content and Design guidance / Point To Point
Brookfield Residential: Giving voice and personality to the brand helped unify employees following a company acquisition.
Brookfield Residential: Sales brochures and billboards were both eye-catching and functional.
Surface Resources: The website features Surface Resources manufacturer partners and speaks to the sustainable nature of the products.
Surface Resources: Product samples are delivered in a branded unboxing experience that stands out from competitors.