Content Planning and Development
Propane Education and Research Council (PERC): Educating trade professionals on the pros and cons of using propane was key to PERC’s goal of expanding the understanding and adoption of propane as an energy source.
Sherwin-Williams: The Sherwin-Williams color marketing strategy engaged design professionals all year with color news resulting in a dramatic and sustainable pivot in brand perception and likelihood to specify Sherwin products.
Account lead / Strategist / Content and Design guidance / Hanley Wood Marketing
Propane Education and Research Council: More than 100 new pieces of original content created annually.
Propane Education and Research Council: Content includes articles, video, CEU courses, interactive modules and social posts.
Sherwin-Williams: STIR Extra, monthly enewsletter, keeps Sherwin-Williams top of mind with this key audience.
Sherwin-Williams: Design pro specific social media posts extend the message and target emerging professionals.